Hero Circle

TheFestivalFor

Design&Tech
&Product

OCT 1
LeadUp
Events

By
Invitation
OCT 2
Workshop
Day

Speaker’s
Dinner
OCT 3
Conference
Day 01

Networking
Dinner
OCT 4
Conference
Day 02

WrapUp
Party

Why be at
DesignUp26

“I was vowed by TED,
this is comparable
Sanjay Mohan,
Group CTO, MakeMyTrip & Goibibo
“Tickled the brain,
soul and intellect
Arin Bhowmick,
Chief Design Officer, SAP
“DesignUp is up
and above
Vijay Shekhar Sharma,
Founder & CEO, PayTM
“The event
with a heart
Amy Huang,
Director, Executive Education Program,
National Univ. of Singapore (NUS)
“The conference to
watch for in 2026
Katja Forbes
Author, Global Top 25 AI Leaders in CX & FS, Accredited Coach
“I was vowed by TED,
this is comparable
Sanjay Mohan,
Group CTO, MakeMyTrip & Goibibo
“Tickled the brain,
soul and intellect
Arin Bhowmick,
Chief Design Officer, SAP
“DesignUp is up
and above
Vijay Shekhar Sharma,
Founder & CEO, PayTM
“The event
with a heart
Amy Huang,
Director, Executive Education Program,
National Univ. of Singapore (NUS)
“The conference to
watch for in 2026
Katja Forbes
Author, Global Top 25 AI Leaders in CX & FS, Accredited Coach

D

U

P

2

6

Theme

Design At Cross-Roads

Design is shifting fast. Generative AI has lowered barriers, design tools are in everyone's hands, and what mattered yesterday — craft and polish — may no longer be enough.

The designer's edge is being questioned. When anyone can prototype, when AI can iterate a hundred variations overnight, when "good design" is table stakes — what does the designer actually bring to the table?
We're at a crossroads. Not a crisis — a junction. Every path forward requires a choice: double down on craft, or expand what craft means. Retreat into specialisation, or learn to navigate the intersection of technology, business, and human need.

450+ speakers across the

DesignUp decade

Don Norman

Don

Norman

Payal Arora

Payal

Arora

Stefan Stagmeister

Stefan

Stagmeister

Devi Lockwood

Devi

Lockwood

Khoi Vinh

Khoi

Vinh

Alan Cooper

Alan

Cooper

Natasha Jen

Natasha

Jen

Pablo Stanley

Pablo

Stanley

Adeola Enigbokan

Adeola

Enigbokan

Alysha Naples

Alysha

Naples

Jon Kolko

Jon

Kolko

Daniel Burka

Daniel

Burka

Dave Malouf

Dave

Malouf

Yuko Shimizu

Yuko

Shimizu

Andy Budd

Andy

Budd

Announcing soon

2026 Speakers

DUp26Schedule

(And pass inclusions)

Oct 1, Thu
LeadUp Events
Nominations
By Invite & Nominations only
Afternoon
3:00 PM to 9:00 PM
Roundtables, Breakouts, High-tea, Leader's Dinner
Oct 2, Fri
Workshop Day
Morning
9.30 AM to 12.30 PM
1st set of workshops
Afternoon
1.30 PM to 4.30 PM
2nd set of workshops
Oct 3, Sat
Conf Day 01
Morning
9.30 AM to 6 PM
Keynotes, Long-talks, Panels, Lightning Talks, Lunch and Tea Breaks
Evening
7 PM Onwards
Networking drinks
Oct 4, Sun
Conf Day 02
Morning
10 AM to 4.30 PM
Keynotes, Long-talks, Panels, Lightning Talks, Lunch and Tea Breaks
Evening
5 PM Onwards
WrapUp Party
Check
2 Workshops included
Check
Included
Check
Included
Premium Pass
Plus
Not included, can be bought separately
Check
Included
Check
Included
All other passes

Your passes to Inspiration, insights & connections

DUp26 / LINE - S

Student
Pass

CONF ACCESS 03-04 OCT

WORKSHOPS can be added later
CONF ACCESS 03-04 OCT

Full-access to Conference, Oct 3-4
Talks, Keynotes, Panels, Unconferences
Conference kit, Lunches, Tea/coffee & snacks
Networking Dinner on Oct 3 included
Priority Access to any Festival Events (subject to programming)
Workshop passes sold separately
Does not cover travel or stay
For full-time students only
Student ID when collecting your badge
8,950
+18% GST

CONF DAY 2

WORKSHOP

CONF DAY 1

Four good reasons to be at DesignUp26

0

1

Follow the North Star

Tools change. Titles disappear. Roles compress. At every crossroads, you need a north star. For ten years, DesignUp has been that - the point where the community returns to, to understand what endures and which direction to take next.

0

2

Conversations that matter aren't on LinkedIn

They happen in rooms where people speak honestly about failure, transition, and what comes next. DesignUp has always been that room—attracting the people and conversations that matter!

0

3

Community isn't networking. It's survival strategy.

Teams are shrinking, reforming. Roles are compressing. The people around you matter more than ever. DesignUp is where India's product and design community has gathered for nearly a decade, to belong.

0

4

From confusion to clarity

The most honest thing about 2026 is that nobody has a clean map. Every designer, leader or team is standing at the same crossroads. DesignUp is where we come to draw the map. Find clarity, together.

DUp26 // LINE - SEB

Super
Early Bird

CONF ACCESS 03-04 OCT

WORKSHOPS can be added later
CONF ACCESS 03-04 OCT

Full-access to Conference, Oct 3-4
Talks, Keynotes, Panels, Unconferences
Conference kit, Lunches, Tea/coffee & snacks
Networking Dinner on Oct 3 included
Priority Access to any Festival Events (subject to programming)
Workshop passes sold separately
Does not cover travel or stay
14,950
+18% GST
//LIMITED
 PASSES

// SOLDOUT

// SOLDOUT

// SOLDOUT

// SOLDOUT

// SOLDOUT

// SOLDOUT

// SOLDOUT

// SOLDOUT

CONF DAY 2

WORKSHOP

CONF DAY 1

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

Opens in 6 days : 06 hrs : 53 mins

DUp26 / LINE - EB

Early
Bird

CONF ACCESS 03-04 OCT

WORKSHOPS can be added later
CONF ACCESS 03-04 OCT

Full-access to Conference, Oct 3-4
Talks, Keynotes, Panels, Unconferences
Conference kit, Lunches, Tea/coffee & snacks
Networking Dinner on Oct 3 included
Priority Access to any Festival Events (subject to programming)
Workshop passes sold separately
Does not cover travel or stay
16,950
+18% GST
//LIMITED
 PASSES

CONF DAY 2

WORKSHOP

CONF DAY 1

Opens in 13 days : 06 hrs : 53 mins

JUST IN TIME

DUp26 / LINE - C

The Conf
Pass

CONF ACCESS 03-04 OCT

WORKSHOPS can be added later
CONF ACCESS 03-04 OCT

Full-access to Conference, Oct 3-4
Talks, Keynotes, Panels, Unconferences
Conference kit, Lunches, Tea/coffee & snacks
Networking Dinner on Oct 3 included
Priority Access to any Festival Events (subject to programming)
Workshop passes sold separately
Group Discounts for 3 or more people
Does not cover travel or stay
24,950
+18% GST

CONF DAY 2

WORKSHOP

CONF DAY 1

Opens in 69 days : 06 hrs : 53 mins

LATE ARRIVAL

DUp26 / LINE - C

The Conf
Pass

TALKS ACCESS // 03-04 OCT
TALKS ACCESS // 03-04 OCT
Full-access to Conference, Oct 3-4
Talks, Keynotes, Panels, Unconferences
Conference kit, Lunches, Tea/coffee & snacks
Networking Dinner on Oct 3 included
Priority Access to any Festival Events (subject to programming)
Workshop passes sold separately
Group Discounts for 3 or more people
Does not cover travel or stay
26,950
+18% GST

CONF DAY 2

WORKSHOP

CONF DAY 1

Opens in 104 days : 06 hrs : 53 mins

AT THE GATE

DUp26 / LINE - C

The Conf
Pass

TALKS ACCESS // 03-04 OCT
TALKS ACCESS // 03-04 OCT
Full-access to Conference, Oct 3-4
Talks, Keynotes, Panels, Unconferences
Conference kit, Lunches, Tea/coffee & snacks
Networking Dinner on Oct 3 included
Priority Access to any Festival Events (subject to programming)
Workshop passes sold separately
Group Discounts for 3 or more people
Does not cover travel or stay
28,950
+18% GST

CONF DAY 2

WORKSHOP

CONF DAY 1

EXCLUSIVE

DUp26 / LINE - P

Premium
Pass

ALL ACCESS // 02-04 OCT
ALL ACCESS // 02-04 OCT
All-access to Conference, Oct 2-3-4
Talks, Keynotes, Panels, Unconferences
Conference kit, Lunches, Tea/coffee & snacks
Networking Dinner on Oct 3 included
Priority Access to any Festival Events (subject to programming)
2 Workshops included
Group Discounts for 3 or more people
Does not cover travel or stay
35,950
+18% GST
//LIMITED
 PASSES

CONF DAY 2

WORKSHOP

CONF DAY 1

Our

2026 Venue

D U P 2 6 Venue

Sheraton Grand Bengaluru Whitefield Hotel & Convention Center

12

mins walk from Pattandur Agrahara Metro Station

Line
Line
Watch our 2025 film
Watch our 2025 film
Watch our 2025 film
Watch our 2025 film
Line

FAQs

I'm not a designer, can I attend?

Non-Designers (including Lawyers, CTOs, Founders, Doctors, Product Managers, Researchers, L&D specialists, HR folks, and CMOs) are the fastest growing cohort of attendees. In 2023 they were almost 1/4 of DesignUp attendees - adding new energy and diversity to the mix.

If you use (or want to use) Design as a differentiator or a leverage, this event is for you. If you work within some aspect of Design or with Designers, then this event is for you. So a big YES—this event is open to all who work in MNCs, startups, NGOs, boutique agencies or startup-like environments within larger corporations. And if you notice our speaker lineup, its very eclectic!

I'm a designer, what's in it for me?

DesignUp is at the overlap of Design, Tech and Business. This event is for you to reflect upon various aspects of a designer's role and expectations - from Design expectations of C-suite, to designing with data, to learning on the job and more. Its also a place for you to meet other Designers from varied industries, meet mentors and seniors in the fraternity. And expand your network

Why is it paid?

It takes a lot of money to host an event of this scale, and at a top venue with food, travel for speakers, stage, sound systems, lights and more. This year, with sponsorship becoming more scarce, rising inflation with uncertainty that abounds - the cost to host the event has certainly become much more expensive. Most of your passes covers that.

Paid passes also ensures that those who attend are not just there to add to the numbers (or use it as a cheap marketing and sales event) but they are there for a genuine reason: to learn, to share, to interact!

But we have also ensured that there are different passes for different budgets - from Student Passes to Premium Passes.

What’s the sponsorship benefits?

Loads - if you're a new brand on the block - you get instant recognition. If you're known - you get bonus points for championing design, innovation and startups. Your stuff is in the goodie bags, your logos are on the right places—we'll event do a social media campaign around sponsors and if you have giveaways or promos, we'll include them too.

Can I get a refund?

No, unfortunately not—but you can transfer your tickets (see next Q) to a friend or colleague. Usually our passes get sold out with longer wait lists - so someone is always willing to take it off your hands.

Can I transfer the tickets?

Yes. You can transfer right upto 15 days before the event. You have to email us (from the registered email) and let us know the details of the person who you're tranferring it to. Please ask the person to carry a printout of the email as well. Restrictions apply on DesignUp School Alumni and Student passes.

Where's the 2026 venue?

Sheraton Grand Whitefield is located at the heart of Whitefield (you knew that one!). It's actually in a sprawling multi-acre block within the Shantiniketan Mall and Apartments with multiple eateries and breweries, and right next to Pattandur Agrahara Metro Station, on the the recently opened Purple Metro Line. Here's the map > https://bit.ly/DUp24Venue

Is public transport available?

Yes, use the Namma Metro Purple Line and get off at Pattandur Agrahara Metro Station - now you wouldn't forget that name in a hurry. The venue is just a 10 mins walk away. JP Nagar/Jayanagar down south are about 30 mins away, MG Road is 20 mins and further east Indranagar/Byapanahalli are nearer, about 15-20 mins away.

Parking?

There's adequate complimentary parking, or valet parking, and electric charging points at the hotel.

Accessibility

Yes, the Hotel has lifts and ramps, easy access toilets - that makes the place accessible. If you have any specific requirements, please mail us [email protected] - and we’d be happy to help.

Do you have code of conduct?

Yes of course, and we take it very seriously. In letter and spirit. We want DesignUp events—irrespective of how small or big they are, and our online space — to be safe places for sharing and learning. We celebrate diversity and hope and expect thoughtful, considerate and respectful behaviour from all. And we know you too share these beliefs. More details are at: https://designup.io/the-designup-code-of-conduct/

Things to do in Bangalore while I’m here

While you're here, make sure you try

  • Authentic Bangalore Food: Ragi Mudde with Spinach or mutton Sambar. Bisibele bath, curd rice at various darshinis (small eateries, often standing room only)
  • Filter Coffee: Bangalore is the bastion of Filter Kaapi (lovingly localised), and a Filter coffee is always nearer than you think
  • Pub Crawl: From the 13th floor to Underground, Bangalore pubs are known for their highs and lows and popular breweries like ABC, Bierre Club
  • Watch a Play: Venture out to Ranga Shankara or Chowdiah Memorial Hall
  • Read Books: at Blossoms, Goobe Books, Champaca and other nooks where bookworms hang out
  • Shake your leg: Try dance hotspots with a huge variety from psychedelic trance to Latin Salsa or Tango
  • Take a Walk: Once known as a Garden city, you can walk, jog or do yoga at few remaining green spaces like Cubbon Park. It’s an easy Metro ride away from our Conference Venue.