DESIGNUP ASIA’S LARGEST BERLIN 
APRIL23-25, ‘26
DESIGN-IN-TECH BERLIN 
APRIL23-25, ‘26
CONFERENCE COMES TO
EUROPE

“Mind
Blowing”

Jürgen Spangal
Former Global CDO
Atlassian

“The Gold standard
of Design
Conferences”

Akshay Kothari
Cofounder, Notion

“Organization,
curation, and quality
were amazing”

Josh Clark
Founder, BigMedium

“Tickled the brain,
soul & intellect”

Arin Bhowmick
Chief Design Officer
SAP

“The Conference
with a heart”

Amy Huang
National Univ
of Singapore

“Rare to see this kind
of care & love in an event”

Ben Sauer
Author,
Speaker,
Coach, Advisor

“My Happy
Place”

Katja Forbes
CX Leader
StanChart

DesignUP sponsors include

Logo
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WEST
MEETS
EAST

DesignUp Europe brings together senior design leaders crafting for
diverse audiences in an increasingly connected world.
It’s for those with
global ambitions—creating experiences that reach people across cultures, languages, and dreams in milliseconds.

DESIGN
MEETS

THE 
WORLD

CEOs, privacy lawyers, product heads,
film directors, authors, policy makers:
at
DesignUp, disciplines collide. It’s a rare mix of
perspectives that makes ideas sharper,
broader, and more real.

SCREENS
MEET
SYSTEMS

DesignUp goes beyond pixels, interfaces, and UX silos.
We dive into the zeitgeist: policy, geopolitics, AI ethics, wearables,
dark patterns, storytelling and so much more. It’s expansive,
interconnecting, and mind-expanding.

PRACTICE
MEETS
FUTURES

We’re not limited to tools, to tactics or craft. We also explore how
designers grow into leaders, adapt to change, and shape the future of work,
policy, influence society and culture. Makes of an eclectic curation!

WHO
SHOULDN’T
ATTEND

  • Those focused on tools, tips, tactics and tutorials
  • Anyone expecting quick hacks, templates, or “10 tactics to copy” sessions
  • Those focused on silos (only design, only engineering, only marketing)
  • Attendees chasing the same big logos and recycled case studies
  • Trend collectors who prefer buzzwords over hard trade-offs
  • Those wanting one-size-fits-all answers instead of context and nuance

WHO
SHOULD
ATTEND

  • Leaders and senior practitioners in design, product, tech, and research
  • Thinkers & doers at the meta level: systems, strategy & long-term impact
  • Builders, innovators in enterprise, startup, and public sector
  • Teams operating in multilingual, multi-market, and regulated contexts
  • Folks curious about how ideas travel across regions and geos
  • Decision-makers who care about evidence over hype

SAVE

THE
DATES

Thu, April 23

Workshops day + Speaker’s Dinner
Fri, April 24

Conference Day 01 + Networking Dinner
Sat, April 25
Conference Day 02 + Happy Hours

Why Berlin for DUp Europe?

It’s where West meets East, minus the walls.

All in the heart of Europe!

Optional Ideas:

Wed, April 22 – Meet your teams, catch up with friends or soak in the
city with a Berlin City Walk uncovering it’s past and present
Sunday 26th – head out ot the iconic Bauhaus Design School in
Dessau, 60-90 mins from Berlin by train
Or head to Berlin’s Museum Island, choose from 5 Museums

WHO’S SPOKEN AT
DESIGNUP?

Don
Norman

Author & Prof, UCSD

Co-Founder and Board Member, Neilsen Norman (NN/g) Group

Fonz
Morris

FNZMS

Formerly Growth Design Leader at Netflix & Coursera

Julie
Zhuo

Co-Founder, Sundial

Ex VP of Product, Facebook

Payal
Arora

Digital Anthropologist

Prof of Inclusive AI Cultures, Utrecht Univ.

Stefan
Sagmeister

Founder, Designer at Sagmeister Inc.

Formerly Sagmeister & Walsh

Andy
Budd

Executive Coach, Venture Partner, Seedcamp

Formerly Founder/MD Clearleft

Karin
Fong

Emmy Award Winning Title Designer

Director, Imaginary Forces

Giles
Colborne

Managing Director, Made Simple

Former CEO CX Partners

Author, Simple & Usable

Ruchika J
Mitchell

Head of UX Aston Martin

Formerly Jaguar Land Rover, Dyson, Tata Motors

Khoi
Vinh

Senior Director of Product Design, Adobe

Formerly Design Director at New York Times, Etsy

Alex
Skougs

Head of Design (Content & Discovery) at Canva

Formerly Atlassian

Jon
Kolko

Co-Founder and Partner, Narrative

Formerly Frog Design, Modernist Studio

Daniel
Burka

Design, Product Leader, Co-Founder, Hard Problems

Ex Google Ventures, Resolve to Save Lives

Natasha
Jen

Parnter, Pentagram, NYC

Simon
Roberts

Co-Founder and Partner, Stripe Partners

Business Anthropologist

Dave
Malouf

Design Ops Leader

Design Director, Walmart

Devi
Lockwood

Ideas Editor, TIME

Author 1001 Voices on Climate

Editor, Rest of The World

Anijo
Matthew

Dean, Institute of Design (ID) “The New Bauhaus” at Illinois Institute of Technology, Chicago

Katja
Forbes

CX Leader

Author & Exec Director, Standard Chartered Bank, Singapore

Jan
Chipchase

Researcher, Ethnographer, Expedition Leader

Founder Studio Radiodurans, Tokyo

Suresh
Eriyat

Award winning Animator, 2 x Annecy Crystal

Founder, Director Studio Eeksaurus

Adeola
Enigbokan

Spatial Research

Design Academy Eindhoven

Josh

Clark

Founder, Big Medium

Author, Speaker, Advisor Rosenfeld Media

Pablo

Stanley

Designer, Vercel

Formerly Founder Lummi, Advisory Board at Canva

REPLAY
DESIGNUP 2024

BREWING BEER THEN,
BREWING INSPIRATION
NOW: KINDL BERLIN IS OUR
2026 DESIGNUP STAGE

The Kindl Centre for Contemporary Art in Neukölln is no ordinary venue.

Once a sprawling red-brick brewery with giant copper kettles and soaring boiler halls, it’s now a 5,500 m² space reimagined for
contemporary art and events. Raw yet refined, industrial yet inspiring – Kindl mirrors DesignUp’s spirit of transformation,
collaboration between man and machine, and cross-pollination. In 2026, these vast halls will become the stage where design meets systems, ideas meet contradictions, and West meet East. Kindl is an accessible venue!