Hero Circle

TheFestivalFor

Design&Tech
&Product

OCT 1
LeadUp
Events

By
Invitation
OCT 2
Workshop
Day

Speaker’s
Dinner
OCT 3
Conference
Day 01

Networking
Dinner
OCT 4
Conference
Day 02

WrapUp
Party

Why be at
DesignUp26

“I was vowed by TED,
this is comparable”
Sanjay Mohan,
Group CTO, MakeMyTrip & Goibibo
“Tickled the brain,
soul and intellect
”
Arin Bhowmick,
Chief Design Officer, SAP
“DesignUp is up
and above
”
Vijay Shekhar Sharma,
Founder & CEO, PayTM
“The event
with a heart”
Amy Huang,
Director, Executive Education Program,
National Univ. of Singapore (NUS)
“The conference to
watch for in 2026
”
Katja Forbes
Author, Global Top 25 AI Leaders in CX & FS, Accredited Coach
“I was vowed by TED,
this is comparable”
Sanjay Mohan,
Group CTO, MakeMyTrip & Goibibo
“Tickled the brain,
soul and intellect
”
Arin Bhowmick,
Chief Design Officer, SAP
“DesignUp is up
and above
”
Vijay Shekhar Sharma,
Founder & CEO, PayTM
“The event
with a heart”
Amy Huang,
Director, Executive Education Program,
National Univ. of Singapore (NUS)
“The conference to
watch for in 2026
”
Katja Forbes
Author, Global Top 25 AI Leaders in CX & FS, Accredited Coach

D

U

P

2

6

Theme

Design At Cross-Roads

Design is shifting fast. Generative AI has lowered barriers, design tools are in everyone's hands, and what mattered yesterday — craft and polish — may no longer be enough.

The designer's edge is being questioned. When anyone can prototype, when AI can iterate a hundred variations overnight, when "good design" is table stakes — what does the designer actually bring to the table?
We're at a crossroads. Not a crisis — a junction. Every path forward requires a choice: double down on craft, or expand what craft means. Retreat into specialisation, or learn to navigate the intersection of technology, business, and human need.

Who’s speaking at

DesignUp 2026

Kara

Pernice

President & CEO, Nielsen Norman Group (NN/G)

Kara Pernice has spent thirty-five years figuring out how people actually use technology, not how we assume they do. As President and CEO of Nielsen Norman Group, she leads work that’s shaped design at Google, American Express, Capital One, and the IMF, discovered the F-Pattern of reading, and built NN/g’s UX Certification Program, now certifying thousands. At DesignUp26, Kara draws on a career spanning every major disruption in the field to ask what survives this one.

Vaibhav Kumaresh

Vaibhav

Kumaresh

Animation Film Maker | Vaibhav Studios

Vaibhav Kumaresh has been making Indian characters move for two decades. Founder of Vaibhav Studios, Mumbai, since 2003, he's behind some of India's most-loved animation—the Amaron Battery campaigns, the Vodafone Zumis, Simpoo on Channel [V] and Lamput, an Emmy-nominated micro-series for Cartoon Network. In 2026, his studio self-funded Return of the Jungle, which ran nine weeks in cinemas. He trained at NID Ahmedabad and serves as Honorary Secretary of The Animation Society of India. At DesignUp26, Vaibhav shares his stories for his people.

Oded

Klimer

Chief of Design at Rubrik

Oded Klimer, Chief of Design at Rubrik (NYSE: RBRK), brings 25+ years of Design leadership. He played a pivotal role in Rubrik's IPO and growth beyond $1.6B ARR, with design as a key differentiator. Leading design at HPE, Micro Focus, Microsoft, and SAP, his expertise spans enterprise, medical, and consumer solutions impacting millions. His innovation yields multiple patents alongside prestigious Red Dot and iF Design Awards.

Alysha Naples

Alysha

Naples

Creative Director, Coach, Consultant at alysha.is and Speaker

Alysha Naples designs experiences that take care of the people inside them: their bodies, minds, and spirits. Working where art meets technology, she taught for over a decade at top US arts institutions and has won a Webby, a DA&D Silver, and Graphis Gold Instructor distinction. She juried the VR section of the 2019 Venice Biennale, and her work has shown at the Serpentine Gallery, the V&A, and Pioneer Works. With degrees from NC State and Yale, she lives in Amsterdam as a designer, artist, coach, and somatic practitioner.

Barry Fiske

Barry

Fiske

Chief Experience Officer, Merkle, a Dentsu company

Barry Fiske works where creativity, technology and business transformation meet—and lately, that means agentic AI. As Chief Experience Officer at Merkle, he leads Experience Creative across North America, Brazil and India, helping organisations rethink not just what they make, but how. He doesn't see AI as a productivity tool so much as a provocation: what becomes possible once intelligent systems stop assisting and start participating? A longtime Lean Startup and Agile Design Thinking practitioner, Barry experiments with the future while figuring out how to ship it inside real organisations.

Kimya Gandhi

Kimya

Gandhi

Typeface Designer | Partner, Mota Italic

Kimya Gandhi draws letters most designers overlook. A type designer from Mumbai now based in Berlin, she specialises in Devanagari typefaces, pulling inspiration from India’s dense visual landscape to reinvent vernacular type for a new generation. As a partner at type foundry Mota Italic, alongside Rob Keller, she’s built custom and retail typefaces for Škoda, Audi, Google, and Apple. She also teaches, runs workshops, and makes a mean homemade pasta. At DesignUp26, Kimya argues Indic scripts remain unfinished design work.

Tey

Bannerman

Independent Advisor | ex-McKinsey Design Europe

Tey Bannerman has spent his career translating between technology’s promise and its implementation reality. From digital studios to startups to Head of McKinsey Design Europe, he’s led AI implementations for global banks and retail giants across five continents—learning firsthand what separates the 5% that succeed from the 95% that fail. Now an independent advisor, he combines technical depth with cultural intelligence and trust calibration. At DesignUp26, Tey delivers a keynote on the messy, human reality of putting AI to work.

George Aye

George

Aye

Co-Founder and Co-Executive Director | Greater Good Studio

George Aye calls himself a Pissed-Off Optimist—and built a studio on that contradiction. He co-founded Greater Good Studio in 2011 to use design to heal, be just, and be restorative, after seven years at a global innovation firm and a stint as the first human-centered designer at the Chicago Transit Authority. He teaches at Northwestern and sits on the boards of Asian Americans Advancing Justice Chicago and the Chicago Children’s Museum. At DesignUp26, George asks what design owes to power.

Rukmini

S

Founder & Director, Data For India, Author

Rukmini S wants India to argue with better numbers. Founder and Director of Data For India, a public platform for understanding the country through data, she’s the award-winning author of Whole Numbers & Half Truths, and was earlier Data Editor at The Hindu, where her journalism won the international Sigma Award. She’s a Non-Resident Fellow at the University of Pennsylvania’s Center for the Advanced Study of India. At DesignUp26, Rukmini asks what gets lost when decisions run on vibes.

Danish

Husain

Actor, Poet, Storyteller, and a Theatre director

Danish Husain revived an art form that had nearly disappeared. An actor, poet, and director, he brought back Dastangoi, the lost art of Urdu storytelling, evolving it into his own format, Qissebaazi, through his company The Hoshruba Repertory. His screen credits include Bard of Blood, Bombay Begums, and Delhi Crime, alongside Netflix’s Lucca’s World; his poetry, spanning English, Hindi, and Urdu, appears in anthologies including Usawa Literary Review. At DesignUp26, Danish explores what carries forward when a tradition is retold.

Katja Forbes

Katja

Forbes

Author, Machine Customers | Global Top 25 AI Leaders in CX & FS

Katja Forbes is a fearless CX innovator and award-winning leader who challenges the boundaries of customer experience and AI. Named one of Westpac/AFR's "100 Women of Influence" and ranked among CX Network's Top 20 CX Leaders in AI and Financial Services, she transforms corporate cultures into client-centric powerhouses. Previously an Executive Director at a Global Financial Services firm, Katja blends human-centered design with cutting-edge technology, establishing her organisation as a thought leader. An outspoken advocate for women in leadership, her compelling voice, sharp insights, and magnetic on-camera presence make her an industry standout. She is the author of the acclaimed book Machine Customers.

Justin

Maguire

Head of Design Enterprise and Emerging Products at Atlassian

Justin Maguire leads design for enterprise and emerging products at Atlassian, after moving between agency and in-house work at Salesforce, Microsoft, and frog Design. He’s spent that career pushing customer-centric design deeper into organisations, leading distributed teams building product and service ecosystems for the AI era. What he’s chasing is what he calls rare alchemy: cross-disciplinary teams that elevate the human condition and still move the market. At DesignUp26, Justin unpacks why that alchemy is so hard to get right.

Narayan Gopalan

Narayan

Gopalan

Co-Founder, DesignUp | Founder, lcmtv.io

Narayan Gopalan has spent his career helping ideas move from spark to reality. An independent consultant specialising in interaction design, he built his craft at The Brand Union, Human Factors International, and Adobe before founding Locomotive, a UX consultancy blending strategy, design, and identity into digital experiences that are clear, functional, and scalable. He's worked with startups and large corporates globally on new digital products and services. In 2016, he co-founded DesignUp — the conference now entering its tenth year.

Meru

Vashisht

Human Centered Design Lead at the International Rescue Committee

Meru Vashisht designs for the people humanitarian systems most often miss. As Human Centered Design Lead at the International Rescue Committee, she leads HCD within its Research and Innovation lab, reducing barriers to care for vulnerable women and girls across rural India, South Sudan, Uganda, Nigeria, Congo, and Somalia. She’s built with adolescents, displaced communities, sex workers, and queer and trans individuals to make health systems more responsive. At DesignUp26, Meru asks what human-centred design means at the edges.

Roshan

Abbas

Founder, Kommune & Spoken Fest

Roshan Abbas has spent three decades turning ideas into institutions. Co-founder of Kommune, a 24-city storytelling network, and creator of Spokenfest, one of Asia’s most awarded cultural IPs, he’s produced original works like We Belong, winner of the Adelaide Fringe Prize for Poetry Performance. Before that, he built Encompass into a ₹250 crore agency under WPP, working with Netflix, Diageo, and Tanishq. He’s currently touring his solo show, Indradhanush. At DesignUp26, Roshan explores building IP that outlives its founder.

Oliver Weidlich

Oliver

Weidlich

Director of Design & Innovation at Contxtual

Oliver Weidlich has spent eight of his twenty-five years in UX chasing one question: how spatial computing changes the way we interact with computers, and with each other. As Director of Design & Innovation at Contxtual, he’s carried that question from co-authored academic research to mentoring and industry stages in seven countries, running projects worldwide—from cognitive training, to documentary experiences, to the future of retail. At DesignUp26, Oliver explores what design looks like once the screen disappears entirely.

Ankur

Sardana

Founder, Yes And Play Consulting | Ex-Head Of Design, Tata Digital, Samsung, Amazon

Ankur Sardana has led design teams at Amazon, Samsung, Zomato, OLX, and Tata Digital over two decades—four patents deep, with work displayed at the Samsung Museum in Suwon. Then he found improv. Trained in Seattle and New York, he founded Nautankibaaz Improv Collective and now runs Yes And Play Consulting, having coached 2,500+ students and brought improv into Google, HSBC, and Shell. At DesignUp26, Ankur asks what “yes, and” can teach design teams stuck saying no.

Nikhil Ravichandar

Nikhil

Ravichandar

Executive Producer and Co-Founder at LURU Magazine

Nikhil Ravichandar has made a career out of overthinking human behaviour—and given himself the job title to match. As Executive Producer and self-styled Head of BS (Behavioural Science, obviously) at LURU Magazine, he studies why people do what they do for a living. At home, though, his best research subject remains undefeated: a two-year-old who negotiates like a seasoned pro and wins every single time. At DesignUp26, Nikhil brings that same curiosity about behaviour to the stage.

Kriti Monga

Kriti

Monga

Brand Designer, Artist, Typography and Design Teacher

Kriti Monga has spent twenty-two years working at the intersection of artistic expression, strategic design, and hands-on craftsmanship. As founder-director of Delhi-based studio Turmeric Design, her practice stayed rooted in the intimacy of making – spanning brand building, book design, visual art, illustration, and creative mentorship. Trained at NID and the Barcelona Academy of Art, she now teaches design and typography programmes around the world from Bangalore. At DesignUp26, Kriti makes the case for slow tactility of material and multi-sensory experience.

Mukul

Bisht

Senior Director of Product Design at Rubrik

Mukul Bisht is the Senior Director of Product Design at Rubrik (NYSE: RBRK), where he leads product design for the entire portfolio and global teams across Palo Alto, Tel Aviv, and Bangalore. With 20+ years of experience, he transforms complex AI, enterprise, cybersecurity, and cloud challenges into intuitive, award-winning user experiences. Previously driving design excellence at DocuSign, Citrix, IBM, and FICO, he holds 15+ patents and prestigious Red Dot, iF, and UX Design awards.

Divye Bokdia

Divye

Bokdia

Head of Design, Atlassian | Ex - Upstox, AWS, Amazon, NVIDIA

Divye Bokdia has spent nearly two decades making complicated products feel simple. He currently leads design at Atlassian, shaping Jira Service Management, AI-enabled experiences, and the company's growing design team in India—after leadership roles at Upstox, AWS, Amazon, and gaming work at NVIDIA. He holds a degree from IIT Guwahati and a master's in Human-Computer Interaction from Michigan. At DesignUp26, Divye shares what it takes to connect design work to outcomes a business will fight to keep funding.

Beatrix Fey

Beatrix

Fey

Cartography and Product Design Leader at HERE Technologies

Beatrix Fey has spent twenty years designing the maps that quietly get you where you’re going. Based in Berlin, she’s led map design and feature development across web, mobile, and in-car environments—exploration, navigation, traffic, EV routing, public transport, indoor and outdoor—for platforms spanning Europe, North America, and Asia. Her practice runs concept to implementation, but her real discipline is restraint: the art of omission. At DesignUp26, Beatrix argues that the best navigation design is the kind you never notice.

Priti

Saini

Design Strategist, Leader and AI Generalist

Priti Saini has spent twenty-five years bridging business strategy and technical execution—and lately, that means Agentic AI. A design strategist, leader, and self-described AI generalist, she drives digital transformation, mobile development, and business modernisation across BFSI, fintech, healthcare, insurance, and enterprise tech, scaling design practices and architecting digital-first strategies along the way. She’s also visiting faculty at design schools and Agile business groups. At DesignUp26, Priti explores what leadership looks like when the tools keep changing under you.

Rajarshi Ray

Rajarshi

Ray

Group Director – India Experience Design, Dentsu Global Services

Rajarshi—Ray to most—is a design leader whose work refuses to sit inside one discipline, crossing between products, services, systems and organisations. He holds an M. Design from IIT Bombay and a PhD in Service Design & Strategy. As Group Director of Experience Design at dentsu, he leads teams across Bangalore, Pune and Mumbai, drawing on architecture, systems thinking, service design and technology to make sense of complex problems. What interests him now is what happens to design when making gets easier and boundaries disappear—he suspects the designer's edge lies less in tools, more in judgement, curiosity and taste.

Mehr

Chatterjee

Co-founder of Improper Design + Animation

Mehr Chatterjee draws stories that don’t sit still. As co-founder of Improper Design + Animation in New Delhi—alongside partner Aditya Dutta—she’s spent over a decade building illustration-based animation and motion design across advertising, film and TV title sequences, and motion branding. The studio’s visual voice is recognisably theirs: playful, off-centre, built to connect across platforms rather than perform on just one. At DesignUp26, Mehr unpacks what it takes to keep that voice consistent across wildly different briefs.

Rajeev Raja

Rajeev

Raja

Founder & Soundsmith at BrandMusiq | Flautist, Rajeev Raja Combine

Rajeev Raja spent 25 years living two lives—National Creative Director at DDB India by day, one of India's finest Jazz and Fusion flautists by night, fronting the Rajeev Raja Combine - a band chosen as cultural ambassadors by the Indian Council for Cultural Relations. In 2011, he merged both into BrandMusiq, a sonic branding company built around his own MOGO® concept, composing for Mastercard, Zomato, HDFC Bank, and Air India Express. He's also a TEDx speaker. At DesignUp26, Rajeev explores what a brand sounds like once it finds its key.

Nishita

Mohta

Creative Business Consultant, Coach & Author

Nishita Mohta wants to put ease and courage back into the creative process. A business consultant, educator, and author with a background in architecture and graphic design, she works closely with creative founders and studios across India to build systems for healthier, more sustainable ways of working. Her book, Inspired: The A-Z of Creative Unblocking, helps creatives push past fear, perfectionism, and burnout. At DesignUp26, Nishita makes the case that untangling chaos is itself a design skill.

Jay

Demetillo

Principal Designer | Educator Formerly Grab, Canva

Jay Demetillo has designed across five countries and never stopped moving—Twitter, Pinterest, Yahoo, Grab, now Principal Designer at Canva. He took Canva Sheets, an AI spreadsheet, from zero to launch with Magic Formulas and Magic Insights; at Grab, he led GrabFood’s regional redesign and safety features like Facial Recognition. His range runs wide: civic design for SFPark, community art for Bay Lights, a full build for Gaspar Brasserie. At DesignUp26, Jay makes the case for designers who refuse to specialise.

Dave Calleja

Dave

Calleja

VP, Global Experience Design, Merkle, a Dentsu company

Dave Calleja likes operating where design gets slightly uncomfortable—somewhere between experience, technology, engineering and whatever comes next. As VP of Global Experience Design at Merkle, he leads its Experience Design & Innovation community and is helping shape Design Engineering, using AI, code and new tools to move faster from idea to something real. Across financial services, SaaS, automotive, aviation and the public sector, he's pushed to close the traditional gaps between designers, engineers and the things they ship together.

Prakash

Sharma

Co-Founder at 1001 Stories, President of Diversifi Global

Prakash Sharma calls himself a fanatical advocate for Behavioural Science—and means it. As co-founder of 1001 Stories, a Bangalore strategy firm, he analyses and influences human behaviour to build better products, brands, and people, while serving as president of Diversifi Global, a network of 22 Applied Behavioural Science firms worldwide. Between keynotes and guest lectures at IITs, he writes on the science behind why people do what they do. At DesignUp26, Prakash unpacks the behaviour inside every design decision.

Jyothish VM

Jyothish

VM

Product Designer, Founder, NammaKasa | Co-founder, Chaimaram

Jyothish VM has no engineering background. In April 2026, over a weekend, he built NammaKasa anyway—a civic reporting platform where anyone can flag garbage in under 30 seconds, no app, no login, no team. Within a month it drew 3,000+ verified reports across 369 Greater Bengaluru Authority wards, with 130+ spots cleared and zero marketing spend. Government bodies are now adopting it; copycats have sprung up nationwide. At DesignUp26, Jyothish shows what civic accountability looks like when a designer ships.

Faris Mohammed

Faris

Mohammed

Lead Product Designer, Thoughtspot | Builder, BlrBloom

Faris Mohammed builds the tools designers use to design. As Lead Product Designer at ThoughtSpot, he leads Connected Insights and Radiantplay, an AI-native prototyping playground, after nine years shaping consumer, B2B, and SaaS products at Udaan—India’s largest B2B marketplace—and Goibibo Hotels. On the side, he built BlrBloom, a live tracker for Bangalore’s flower season that pulled ~100K visitors in under two months. He’s also into photography. At DesignUp26, Faris shares what side projects teach him that his day job can’t.

Kenneth DSouza

Kenneth

DSouza

Product Designer | Ex-Practo, Gojek, Jiva.ag

Kenneth DSouza spent twelve years building multi-market products and running design teams at Practo, Gojek, and Jiva.ag—then stepped away from all of it. A product designer with a master’s from NID, he’s currently on sabbatical: making apps with AI, teaching AI workshops to other designers, and hosting Design Demo Nights, a running showcase for people building in public. At DesignUp26, Kenneth shares what he’s learned building alone with AI after a decade spent building with teams.

Saranic Banerjee

Saranic

Banerjee

Experience Strategy Lead, Dentsu Global Services

Saranic Banerjee is an experience strategist with a background that spans industrial design, UX, interaction design and service design. As Experience Strategy Lead at Dentsu Global Services, he built the Experience Strategy practice from the ground up—proprietary tools and methods now used by global teams. His work has cut enterprise turnaround times by 50%, accelerated vendor onboarding, and sharpened pricing accuracy for enterprise clients. Beyond client work, Saranic mentors emerging designers and speaks on how design education must evolve as AI reshapes the craft.

Soumya

Bhowmick

Economist. Policy Wonk. Always In Transit

Soumya Bhowmick counts what economies forget. An economist at the messy intersection of trade and inclusive growth, he researches Inclusive Wealth—valuing human, physical, and natural capital. With a PhD in sustainomics and a decade in policy research, he remains constantly in transit across think tanks in New Delhi, Europe, and D.C. His bylines include The Indian Express, The Diplomat, and CFR.

At DesignUp26, Soumya argues GDP was the last century’s most consequential design decision—and what comes next must measure economy, society, and environment together.

Jay Dutta

Jay

Dutta

VP of Design, Adobe | Founder, DesignUp

Jay Dutta has spent thirty years making things that matter, and the people behind them—leading design across Flipkart, MakeMyTrip, Adobe, Aarogya Setu, and Deutsche Bank's global Investment Banking platform, from startups to institutions, from typefaces to pipelines carrying $3 trillion a day. But the real through-line has always been teams: three decades spent seeding, nurturing, and scaling design careers and culture. He's the founder and curator of DesignUp, now in its tenth year, and a two-time TEDx speaker who's taken the stage at Adobe MAX, Collision, and SAP DesignDay. At DesignUp26, Jay opens the Decade he built.

Akilandeswari K

Akilandeswari

K

Letterpress Artist | Co-Founder of Printing with Types

Akilandeswari K left the design industry to restore machines nobody else wanted. An NID and NIT graduate, she co-founded Printing with Types—alongside partner Arunkumar B—a Bangalore studio devoted to letterpress, teaching herself the craft from scratch, rebuilding vintage equipment, and researching techniques the industry had largely forgotten. What began as a leap of faith is now a working archive of a nearly lost art form. At DesignUp26, Akilandeswari makes the case for slowness as a design choice, not a limitation.

Aditya

Dutta

Co-founder of Improper Design + Animation

Aditya Dutta gives stillness a pulse. As co-founder of Improper Design + Animation in New Delhi—alongside partner Mehr Chatterjee—he’s spent over a decade building illustration-based animation and motion design across advertising, film and TV title sequences, and motion branding. The studio’s visual voice is recognisably theirs: playful, off-centre, built to connect across platforms rather than perform on just one. At DesignUp26, Aditya unpacks what it takes to keep that voice consistent across wildly different briefs.

Rasagy

Sharma

Leads design for DataLabs at Capital One, Information Designer

Rasagy Sharma can’t stop sketchnoting—even his job titles read like one: information designer, design educator, data artist. He leads design for DataLabs at Capital One, after 13+ years designing data-heavy products at Microsoft, Barclays, and Mapbox. In his free time he turns data about identity and lived experience into art, exhibited in Berlin, Kochi, and the Swiss Embassy. He also teaches at NID and IDC IIT Bombay. At DesignUp26, Rasagy explores what data says once you let it be beautiful.

DUp26Schedule

(And pass inclusions)

Oct 1, Thu
LeadUp Events
Nominations
By Invite & Nominations only
Afternoon
3:00 PM to 9:00 PM
Roundtables, Breakouts, High-tea, Leader's Dinner
Oct 2, Fri
Workshop Day
Morning
9.30 AM to 12.30 PM
1st set of workshops
Afternoon
1.30 PM to 4.30 PM
2nd set of workshops
Oct 3, Sat
Conf Day 01
Morning
9.30 AM to 6 PM
Keynotes, Long-talks, Panels, Lightning Talks, Lunch and Tea Breaks
Evening
7 PM Onwards
Networking drinks
Oct 4, Sun
Conf Day 02
Morning
10 AM to 4.30 PM
Keynotes, Long-talks, Panels, Lightning Talks, Lunch and Tea Breaks
Evening
5 PM Onwards
WrapUp Party
Check
2 Workshops included
Check
Included
Check
Included
Premium Pass
Plus
Not included, can be bought separately
Check
Included
Check
Included
All other passes

Your passes to Inspiration, insights & connections

DUp26 // LINE - SEB

Super
Early Bird

CONF ACCESS 03-04 OCT

WORKSHOPS can be added later
CONF ACCESS 03-04 OCT

Full-access to Conference, Oct 3-4
Talks, Keynotes, Panels, Unconferences
Conference kit, Lunches, Tea/coffee & snacks
Networking Dinner on Oct 3 included
Priority Access to any Festival Events (subject to programming)
Workshop passes sold separately
Does not cover travel or stay
₹14,950
+18% GST
//LIMITED
 PASSES

// SOLDOUT

// VIEW INCLUSIONS

// SOLDOUT

// VIEW INCLUSIONS

// SOLDOUT

// VIEW INCLUSIONS

// SOLDOUT

// VIEW INCLUSIONS

CONF DAY 2

WORKSHOP

CONF DAY 1

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

Four good reasons to be at DesignUp26

0

1

Follow the North Star

Tools change. Titles disappear. Roles compress. At every crossroads, you need a north star. For ten years, DesignUp has been that - the point where the community returns to, to understand what endures and which direction to take next.

0

2

Conversations that matter aren't on LinkedIn

They happen in rooms where people speak honestly about failure, transition, and what comes next. DesignUp has always been that room—attracting the people and conversations that matter!

0

3

Community isn't networking. It's survival strategy.

Teams are shrinking, reforming. Roles are compressing. The people around you matter more than ever. DesignUp is where India's product and design community has gathered for nearly a decade, to belong.

0

4

From confusion to clarity

The most honest thing about 2026 is that nobody has a clean map. Every designer, leader or team is standing at the same crossroads. DesignUp is where we come to draw the map. Find clarity, together.

DUp26 / LINE - EB

Early
Bird

CONF ACCESS 03-04 OCT

WORKSHOPS can be added later
CONF ACCESS 03-04 OCT

Full-access to Conference, Oct 3-4
Talks, Keynotes, Panels, Unconferences
Conference kit, Lunches, Tea/coffee & snacks
Networking Dinner on Oct 3 included
Priority Access to any Festival Events (subject to programming)
Workshop passes sold separately
Does not cover travel or stay
₹16,950
+18% GST
//LIMITED
 PASSES

// SOLDOUT

// VIEW INCLUSIONS

// SOLDOUT

// VIEW INCLUSIONS

// SOLDOUT

// VIEW INCLUSIONS

// SOLDOUT

// VIEW INCLUSIONS

CONF DAY 2

WORKSHOP

CONF DAY 1

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

JUST IN TIME

DUp26 / LINE - C

The Conf
Pass

CONF ACCESS 03-04 OCT

WORKSHOPS can be added later
CONF ACCESS 03-04 OCT

Full-access to Conference, Oct 3-4
Talks, Keynotes, Panels, Unconferences
Conference kit, Lunches, Tea/coffee & snacks
Networking Dinner on Oct 3 included
Priority Access to any Festival Events (subject to programming)
Workshop passes sold separately
Group Discounts for 3 or more people
Does not cover travel or stay
₹24,950
+18% GST

// SOLDOUT

// VIEW INCLUSIONS

// SOLDOUT

// VIEW INCLUSIONS

// SOLDOUT

// VIEW INCLUSIONS

// SOLDOUT

// VIEW INCLUSIONS

CONF DAY 2

WORKSHOP

CONF DAY 1

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

LATE EDITION

DUp26 / LINE - C

The Conf
Pass

TALKS ACCESS // 03-04 OCT
TALKS ACCESS // 03-04 OCT
Full-access to Conference, Oct 3-4
Talks, Keynotes, Panels, Unconferences
Conference kit, Lunches, Tea/coffee & snacks
Networking Dinner on Oct 3 included
Priority Access to any Festival Events (subject to programming)
Workshop passes sold separately
Group Discounts for 5 or more people
Does not cover travel or stay
₹26,950
+18% GST

// SOLDOUT

// VIEW INCLUSIONS

// SOLDOUT

// VIEW INCLUSIONS

// SOLDOUT

// VIEW INCLUSIONS

// SOLDOUT

// VIEW INCLUSIONS

CONF DAY 2

WORKSHOP

CONF DAY 1

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

// SOLD OUT

AT THE GATE

DUp26 / LINE - C

The Conf
Pass

TALKS ACCESS // 03-04 OCT
TALKS ACCESS // 03-04 OCT
Full-access to Conference, Oct 3-4
Talks, Keynotes, Panels, Unconferences
Conference kit, Lunches, Tea/coffee & snacks
Networking Dinner on Oct 3 included
Priority Access to any Festival Events (subject to programming)
Workshop passes sold separately
Group Discounts for 3 or more people
Does not cover travel or stay
₹28,950
+18% GST

// SOLDOUT

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EXCLUSIVE

DUp26 / LINE - P

Premium
Pass

ALL ACCESS // 02-04 OCT
ALL ACCESS // 02-04 OCT
All-access to Conference, Oct 2-3-4
Talks, Keynotes, Panels, Unconferences
Conference kit, Lunches, Tea/coffee & snacks
Networking Dinner on Oct 3 included
Priority Access to any Festival Events (subject to programming)
2 Workshops included
Group Discounts for 3 or more people
Does not cover travel or stay
₹35,950
+18% GST
//LIMITED
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The LeadUp Day

LeadUp Day celebrates the messy reality of leading and managing in today's world - across design, product, tech, and business. Part unconference, part panel discussions, it's an invite-only gathering of under 100 leaders on Thu, October 1st. Preceding the Workshop Day of DesignUp 2026.

CTOs, VPs, GMs, MDs, CDOs, CTPOs, Founders, CPOs—yes. Keynotes, long talks and scripts—no.

Just people at the same crossroads. Cross-collaborative, authentic, unfiltered conversations. Talking it through together.

LeadUp Day &
& Leadership Dinner hosted by

  • Azmina Poddar Azmina
    Poddar
    Managing Director,
    JP Morgan Chase
  • Amit Dayal Amit
    Dayal
    VP/GM Adobe AdTech, Learning, Publishing Business
  • Katja Forbes Katja
    Forbes
    Author, Machine Customers | MD, Forbes Kent Advisory
  • Jayawant Tewari Jayawant
    Tewari
    Partner UX Director at Microsoft
  • Amy Huang Amy
    Huang
    Director, Executive Education Programmes, NUS-ISS
  • Keshav Kumar Keshav
    Kumar
    Chief Product & Technology Officer at bigbasket
  • Rajarshi Ray Rajarshi
    Ray
    Group Director Experience Design, dentsu
  • Gaurav Mathur Gaurav
    Mathur
    VP, Design at Flipkart

Our

2026 Venue

D U P 2 6 Venue

Sheraton Grand Bengaluru Whitefield Hotel & Convention Center

12

mins walk from Pattandur Agrahara Metro Station

Line
Line
Watch our 2025 film
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FAQs

I'm not a designer, can I attend?

Non-Designers (including Lawyers, CTOs, Founders, Doctors, Product Managers, Researchers, L&D specialists, HR folks, and CMOs) are the fastest growing cohort of attendees. In 2023 they were almost 1/4 of DesignUp attendees - adding new energy and diversity to the mix.

If you use (or want to use) Design as a differentiator or a leverage, this event is for you. If you work within some aspect of Design or with Designers, then this event is for you. So a big YES—this event is open to all who work in MNCs, startups, NGOs, boutique agencies or startup-like environments within larger corporations. And if you notice our speaker lineup, its very eclectic!

I'm a designer, what's in it for me?

DesignUp is at the overlap of Design, Tech and Business. This event is for you to reflect upon various aspects of a designer's role and expectations - from Design expectations of C-suite, to designing with data, to learning on the job and more. Its also a place for you to meet other Designers from varied industries, meet mentors and seniors in the fraternity. And expand your network

Why is it paid?

It takes a lot of money to host an event of this scale, and at a top venue with food, travel for speakers, stage, sound systems, lights and more. This year, with sponsorship becoming more scarce, rising inflation with uncertainty that abounds - the cost to host the event has certainly become much more expensive. Most of your passes covers that.

Paid passes also ensures that those who attend are not just there to add to the numbers (or use it as a cheap marketing and sales event) but they are there for a genuine reason: to learn, to share, to interact!

But we have also ensured that there are different passes for different budgets - from Student Passes to Premium Passes.

What’s the sponsorship benefits?

Loads - if you're a new brand on the block - you get instant recognition. If you're known - you get bonus points for championing design, innovation and startups. Your stuff is in the goodie bags, your logos are on the right places—we'll event do a social media campaign around sponsors and if you have giveaways or promos, we'll include them too.

Can I get a refund?

No, unfortunately not—but you can transfer your tickets (see next Q) to a friend or colleague. Usually our passes get sold out with longer wait lists - so someone is always willing to take it off your hands.

Can I transfer the tickets?

Yes. You can transfer right upto 15 days before the event. You have to email us (from the registered email) and let us know the details of the person who you're tranferring it to. Please ask the person to carry a printout of the email as well. Restrictions apply on DesignUp School Alumni and Student passes.

Where's the 2026 venue?

Sheraton Grand Whitefield is located at the heart of Whitefield (you knew that one!). It's actually in a sprawling multi-acre block within the Shantiniketan Mall and Apartments with multiple eateries and breweries, and right next to Pattandur Agrahara Metro Station, on the the recently opened Purple Metro Line. Here's the map > https://bit.ly/DUp24Venue

Is public transport available?

Yes, use the Namma Metro Purple Line and get off at Pattandur Agrahara Metro Station - now you wouldn't forget that name in a hurry. The venue is just a 10 mins walk away. JP Nagar/Jayanagar down south are about 30 mins away, MG Road is 20 mins and further east Indranagar/Byapanahalli are nearer, about 15-20 mins away.

Parking?

There's adequate complimentary parking, or valet parking, and electric charging points at the hotel.

Accessibility

Yes, the Hotel has lifts and ramps, easy access toilets - that makes the place accessible. If you have any specific requirements, please mail us [email protected] - and we’d be happy to help.

Do you have code of conduct?

Yes of course, and we take it very seriously. In letter and spirit. We want DesignUp events—irrespective of how small or big they are, and our online space — to be safe places for sharing and learning. We celebrate diversity and hope and expect thoughtful, considerate and respectful behaviour from all. And we know you too share these beliefs. More details are at: https://designup.io/the-designup-code-of-conduct/

Things to do in Bangalore while I’m here

While you're here, make sure you try

  • Authentic Bangalore Food: Ragi Mudde with Spinach or mutton Sambar. Bisibele bath, curd rice at various darshinis (small eateries, often standing room only)
  • Filter Coffee: Bangalore is the bastion of Filter Kaapi (lovingly localised), and a Filter coffee is always nearer than you think
  • Pub Crawl: From the 13th floor to Underground, Bangalore pubs are known for their highs and lows and popular breweries like ABC, Bierre Club
  • Watch a Play: Venture out to Ranga Shankara or Chowdiah Memorial Hall
  • Read Books: at Blossoms, Goobe Books, Champaca and other nooks where bookworms hang out
  • Shake your leg: Try dance hotspots with a huge variety from psychedelic trance to Latin Salsa or Tango
  • Take a Walk: Once known as a Garden city, you can walk, jog or do yoga at few remaining green spaces like Cubbon Park. It’s an easy Metro ride away from our Conference Venue.