Designat
Crossroads

DesignUp, Asia’s Largest
Design-In-Tech Conference
comes to Europe

The DesignUp
2026 Theme

2026 Berlin
23-25 April

Buy Passes →

“Mind
Blowing”

Jürgen Spangal
Former Global CDO
Atlassian

“The Gold standard
of Design
Conferences”

Akshay Kothari
Cofounder, Notion

“Beating heart
of Design”

Niklas Mortensen
Chief Design Officer
DesignIt

“Organization,
curation, and quality
were amazing”

Josh Clark
Founder, BigMedium

“Tickled the brain,
soul & intellect”

Arin Bhowmick
Chief Design Officer
SAP

“The Conference
with a heart”

Amy Huang
National Univ
of Singapore

“Rare to see this kind
of care & love in an event”

Ben Sauer
Author,
Speaker,
Coach, Advisor

“The Conference to
watch in 2026”

Katja Forbes
CX Leader
StanChart Bank

“Mind
Blowing”

Jürgen Spangal
Former Global CDO
Atlassian

“The Gold standard
of Design
Conferences”

Akshay Kothari
Cofounder, Notion

“Beating heart
of Design”

Niklas Mortensen
Chief Design Officer
DesignIt

“Organization,
curation, and quality
were amazing”

Josh Clark
Founder, BigMedium

“Tickled the brain,
soul & intellect”

Arin Bhowmick
Chief Design Officer
SAP

“The Conference
with a heart”

Amy Huang
National Univ
of Singapore

“Rare to see this kind
of care & love in an event”

Ben Sauer
Author,
Speaker,
Coach, Advisor

“The Conference to
watch in 2026”

Katja Forbes
CX Leader
StanChart Bank

“Mind
Blowing”

Jürgen Spangal
Former Global CDO
Atlassian

“The Gold standard
of Design
Conferences”

Akshay Kothari
Cofounder, Notion

“Beating heart
of Design”

Niklas Mortensen
Chief Design Officer
DesignIt

“Organization,
curation, and quality
were amazing”

Josh Clark
Founder, BigMedium

“Tickled the brain,
soul & intellect”

Arin Bhowmick
Chief Design Officer
SAP

“The Conference
with a heart”

Amy Huang
National Univ
of Singapore

“Rare to see this kind
of care & love in an event”

Ben Sauer
Author,
Speaker,
Coach, Advisor

“The Conference to
watch in 2026”

Katja Forbes
CX Leader
StanChart Bank

“Mind
Blowing”

Jürgen Spangal
Former Global CDO
Atlassian

“The Gold standard
of Design
Conferences”

Akshay Kothari
Cofounder, Notion

“Beating heart
of Design”

Niklas Mortensen
Chief Design Officer
DesignIt

“Organization,
curation, and quality
were amazing”

Josh Clark
Founder, BigMedium

“Tickled the brain,
soul & intellect”

Arin Bhowmick
Chief Design Officer
SAP

“The Conference
with a heart”

Amy Huang
National Univ
of Singapore

“Rare to see this kind
of care & love in an event”

Ben Sauer
Author,
Speaker,
Coach, Advisor

“The Conference to
watch in 2026”

Katja Forbes
CX Leader
StanChart Bank

PAST DesignUP sponsors

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WEST

meets

EAST

DesignUp Europe brings together senior design leaders crafting for
diverse audiences in an increasingly connected world.
It’s for those with
global ambitions—creating experiences that reach people across cultures, languages, and dreams in milliseconds.

DESIGN

meets the

WORLD

CEOs, privacy lawyers, product heads, film directors, authors, policy makers: at DesignUp, disciplines collide. It’s a rare mix of perspectives that makes ideas sharper, broader, and more real.

PRACTICE

meets

FUTURES

We’re not limited to tools, to tactics or craft. We also explore how
designers grow into leaders, adapt to change, and shape the future of work,
policy, influence society and culture. Makes of an eclectic curation!

SCREENS

meet

SYSTEMS

DesignUp goes beyond pixels, interfaces, and UX silos.
We dive into the zeitgeist: policy, geopolitics, AI ethics, wearables, dark patterns, storytelling and so much more. It’s expansive, interconnecting, and mind-expanding.

WHO

Should’nt

ATTEND

  • Those focused on tools, tips, tactics and tutorials
  • Anyone expecting quick hacks, templates, or “10 tactics to copy” sessions
  • Those focused on silos (only design, only engineering, only marketing)
  • Attendees chasing the same big logos and recycled case studies
  • Trend collectors who prefer buzzwords over hard trade-offs
  • Those wanting one-size-fits-all answers instead of context and nuance

WHO

Should

ATTEND

  • Leaders and senior practitioners in design, product, tech, and research
  • Thinkers & doers at the meta level: systems, strategy & long-term impact
  • Builders, innovators in enterprise, startup, and public sector
  • Teams operating in multilingual, multi-market, and regulated contexts
  • Folks curious about how ideas travel across regions and geos
  • Decision-makers who care about evidence over hype

SAVE

THE

Dates

Thu
April 23


Excursions, Roundtables, Workshops (more details to be announced)

Fri
April 24


Conference Day 01 + Networking Drinks

Sat
April 25

Conference Day 02 + Happy Hours

Why Berlin for DUp Europe?
It’s where West meets East, minus the walls. All in the heart of Europe!

Optional Ideas:

Wed, April 22 – Meet your teams, catch up with friends or soak in the city with a Berlin City Walk uncovering it’s past and present
Sunday 26th – head out ot the iconic Bauhaus Design School in Dessau, 60-90 mins from Berlin by train
Or head to Berlin’s Museum Island, choose from 5 Museums

BREWING BEER THEN,
BREWING INSPIRATION
NOW: Kindl Berlin IS OUR
2026 DesignUp STAGE

The Kindl Centre for Contemporary Art in Neukölln is no ordinary venue.

Once a sprawling red-brick brewery with giant copper kettles and soaring boiler halls, it’s now a 5,500 m² space reimagined for contemporary art and events. Raw yet refined, industrial yet inspiring – Kindl mirrors DesignUp’s spirit of transformation, collaboration between man and machine, and cross-pollination. In 2026, these vast halls will become the stage where design meets systems, ideas meet contradictions, and West meet East. Kindl is an accessible venue!

PASSES FOR
DesignUp Europe

There is a pass for every budget. Buy early and save more!

Super Early Bird

Limited Passes
€399
SOLD OUT

The Early Bird Pass

Limited Passes
€499
OPEN NOW

The Conf Pass

10% off for 5 or more
€599
Incl of 19% VAT | Opens Feb 01

At The Door
Pass

10% off for 5 or more
€799
Incl of 19% VAT | Opens March 23

All passes include: Talks, Panels, Discussions on Conference days April 24-25 + Lunch + Tea/Coffee + Conf Kit

WHO’S SPOKEN AT
DesignUp?

Don Norman

Author & Prof, UCSD | 
Co-Founder and Board Member, Neilsen Norman (NN/g) Group

Julie Zhuo

Co-Founder, Sundial | Ex VP of Product, Facebook

Fonz Morris

FNZMS | Formerly Growth Design Leader at Netflix & Coursera

Payal Arora

Digital Anthropologist | Prof of Inclusive AI Cultures, Utrecht Univ.

Stefan Sagmeister

Founder, Designer at Sagmeister Inc. | Formerly Sagmeister & Walsh

Andy Budd

Executive Coach, Venture Partner, Seedcamp | Formerly Founder/MD Clearleft

Karin Fong

Emmy Award Winning Title Designer | Director, Imaginary Forces

Giles Colborne

Managing Director, Made Simple | Former CEO CX Partners | Author, Simple & Usable

Ruchika J Mitchell

Head of UX Aston Martin | Formerly Jaguar Land Rover, Dyson, Tata Motors

Khoi Vinh

Senior Director of Product Design, Adobe | Formerly Design Director at New York Times, Etsy

Alex Skougs

Head of Design (Content & Discovery) at Canva | Formerly Atlassian

Jon Kolko

Co-Founder and Partner, Narrative | Formerly Frog Design, Modernist Studio

Daniel Burka

Design, Product Leader, Co-Founder, Hard Problems | Ex Google Ventures, Resolve to Save Lives

Natasha Jen

Parnter, Pentagram, NYC

Simon Roberts

Co-Founder and Partner, Stripe Partners | Business Anthropologist

Dave Malouf

Design Ops Leader | Design Director, Walmart

Devi Lockwood

Ideas Editor, TIME | Author 1001 Voices on Climate | Editor, Rest of The World

Anijo Matthew

Dean, Institute of Design (ID) “The New Bauhaus” at Illinois Institute of Technology, Chicago

Katja Forbes

CX Leader | Author & Exec Director, Standard Chartered Bank, Singapore

Jan Chipchase

Researcher, Ethnographer, Expedition Leader | Founder Studio Radiodurans, Tokyo

Suresh Eriyat

Award winning Animator, 2 x Annecy Crystal | Founder, Director Studio Eeksaurus

Adeola Enigbokan

Spatial Research | Design Academy Eindhoven

Josh
Clark

Founder, Big Medium | Author, Speaker, Advisor Rosenfeld Media

Pablo
Stanley

Designer, Vercel | Formerly Founder Lummi, Advisory Board at Canva

WHAT DOES
DesignUp Look Like?