Designat
Crossroads
DesignUp, Asia’s Largest
Design-In-Tech Conference
comes to Europe
The DesignUp
2026 Theme
2026 Berlin
23-25 April
PAST DesignUP sponsors
WHO
Should’nt
ATTEND
- Those focused on tools, tips, tactics and tutorials
- Anyone expecting quick hacks, templates, or “10 tactics to copy” sessions
- Those focused on silos (only design, only engineering, only marketing)
- Attendees chasing the same big logos and recycled case studies
- Trend collectors who prefer buzzwords over hard trade-offs
- Those wanting one-size-fits-all answers instead of context and nuance
WHO
Should
ATTEND
- Leaders and senior practitioners in design, product, tech, and research
- Thinkers & doers at the meta level: systems, strategy & long-term impact
- Builders, innovators in enterprise, startup, and public sector
- Teams operating in multilingual, multi-market, and regulated contexts
- Folks curious about how ideas travel across regions and geos
- Decision-makers who care about evidence over hype
SAVE
THE
Dates
Thu
April 23
Excursions, Roundtables, Workshops (more details to be announced)
Fri
April 24
Conference Day 01 + Networking Drinks
Sat
April 25
Conference Day 02 + Happy Hours
Why Berlin for DUp Europe?
It’s where West meets East, minus the walls. All in the heart of Europe!
Optional Ideas:
Wed, April 22 – Meet your teams, catch up with friends or soak in the city with a Berlin City Walk uncovering it’s past and present
Sunday 26th – head out ot the iconic Bauhaus Design School in Dessau, 60-90 mins from Berlin by train
Or head to Berlin’s Museum Island, choose from 5 Museums
BREWING BEER THEN,
BREWING INSPIRATION
NOW: Kindl Berlin IS OUR
2026 DesignUp STAGE
The Kindl Centre for Contemporary Art in Neukölln is no ordinary venue.
Once a sprawling red-brick brewery with giant copper kettles and soaring boiler halls, it’s now a 5,500 m² space reimagined for contemporary art and events. Raw yet refined, industrial yet inspiring – Kindl mirrors DesignUp’s spirit of transformation, collaboration between man and machine, and cross-pollination. In 2026, these vast halls will become the stage where design meets systems, ideas meet contradictions, and West meet East. Kindl is an accessible venue!


PASSES FOR
DesignUp Europe
There is a pass for every budget. Buy early and save more!
Super Early Bird
The Early Bird Pass
The Conf Pass
At The Door Pass
All passes include: Talks, Panels, Discussions on Conference days April 24-25 + Lunch + Tea/Coffee + Conf Kit
WHO’S SPOKEN AT
DesignUp?
Don Norman
Author & Prof, UCSD | Co-Founder and Board Member, Neilsen Norman (NN/g) Group
Julie Zhuo
Co-Founder, Sundial | Ex VP of Product, Facebook
Fonz Morris
FNZMS | Formerly Growth Design Leader at Netflix & Coursera
Payal Arora
Digital Anthropologist | Prof of Inclusive AI Cultures, Utrecht Univ.
Stefan Sagmeister
Founder, Designer at Sagmeister Inc. | Formerly Sagmeister & Walsh
Andy Budd
Executive Coach, Venture Partner, Seedcamp | Formerly Founder/MD Clearleft
Karin Fong
Emmy Award Winning Title Designer | Director, Imaginary Forces
Giles Colborne
Managing Director, Made Simple | Former CEO CX Partners | Author, Simple & Usable
Ruchika J Mitchell
Head of UX Aston Martin | Formerly Jaguar Land Rover, Dyson, Tata Motors
Khoi Vinh
Senior Director of Product Design, Adobe | Formerly Design Director at New York Times, Etsy
Alex Skougs
Head of Design (Content & Discovery) at Canva | Formerly Atlassian
Jon Kolko
Co-Founder and Partner, Narrative | Formerly Frog Design, Modernist Studio
Daniel Burka
Design, Product Leader, Co-Founder, Hard Problems | Ex Google Ventures, Resolve to Save Lives
Natasha Jen
Parnter, Pentagram, NYC
Simon Roberts
Co-Founder and Partner, Stripe Partners | Business Anthropologist
Dave Malouf
Design Ops Leader | Design Director, Walmart
Devi Lockwood
Ideas Editor, TIME | Author 1001 Voices on Climate | Editor, Rest of The World
Anijo Matthew
Dean, Institute of Design (ID) “The New Bauhaus” at Illinois Institute of Technology, Chicago
Katja Forbes
CX Leader | Author & Exec Director, Standard Chartered Bank, Singapore
Jan Chipchase
Researcher, Ethnographer, Expedition Leader | Founder Studio Radiodurans, Tokyo
Suresh Eriyat
Award winning Animator, 2 x Annecy Crystal | Founder, Director Studio Eeksaurus
Adeola Enigbokan
Spatial Research | Design Academy Eindhoven
Josh Clark
Founder, Big Medium | Author, Speaker, Advisor Rosenfeld Media
Pablo Stanley
Designer, Vercel | Formerly Founder Lummi, Advisory Board at Canva